A change in a person's behaviour or opinions as a result of real or imagined pressure from a person or group of people
1 of 6
Internalisation
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent
2 of 6
Identification
A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it. But we don't necessarily agree with everything the majority believes
3 of 6
Compliance
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us
4 of 6
Informational social influence (ISI)
An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation
5 of 6
Normative social influence (NSI)
An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance
6 of 6
Other cards in this set
Card 2
Front
Internalisation
Back
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent
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