perception-psychology

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define perception
our experience of the world is influenced by what we expect.
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what are the building blocks of visual perception?
1) ability to be fooled with visual illusions 2) permenant tools of visual constancies 3) the use of depth cues
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what is sensation?
a physical process of collecting data of the environment from the senses.
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what are illusions?
effect of misinterpreting data
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define fictions and give an example
the effect of misinterpreting something thats not there e.g. kaniza triangle
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define geometric illusions and give an example
when shapes of lines are distorted in a picture e.g. ponzo illusions
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define ambigous figures and give an example
when a picture or drawing can be seen in more then 1 way e.g. a necker cube
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what are visual constancies?
visual constancies allow us to see things the same even if the physical characterisics are changing.
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whats shape constancy?
Perceving a shape the same even if it changes when you move.
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whats colour constancy?
the ability to percieve a colour the same even if the colour changes with the lighting.
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whats size constancy?
when you see things smaller it means they are further away.
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what is depth perception?
our ability to turn a 2D sensation into a 3D image that we percieve.
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give an example of linear perspective...
as you look down a motorway the lines get closer together. The closer the lines the further it is from you.
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what is height in the plane?
if something in a picture is higher it is percieved as further away.
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define relative size...
if things aren't the same size they are seen as further/closer.
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what is superimposition?
If an image is over another image the first one is seen as closer.
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define texture gradient...
The more texture you see the closer the thing is to you. If there is little texture the thing is further from you.
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what does the constructivist theory say?
we percieve things based on past experience.
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what type of processing does the constructivist theory suggest?
top-down processing
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what is our perceptual set?
percieving something due to what you see..
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illusions happen because...
our brains are to clever and so we percieve things that aren't there.
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what are the critisms?
1)we all percieve the world similarly 2) new born babys 3) illusions
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what two factors does the nativist theory believe has a role in perception?
instinct and biology.
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what type of processing does the nativist theory support?
bottom up processing
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what was the aim of haber and levins study?
to finf out if top down processing or bottom up processing is a better way to explain perception.
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describe the sample...
9 male college students
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what is the difference between the first two groups?
the objects in the second group could have different sizes.
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why was the 3rd group different?
they were cardboard geometric shapes.
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what type of processing does it support?
top-down processing.
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what is subliminal advertising?
a brief sound or image directed at us that we are not aware of. there is a less than 50% chance we will spot it.
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what is the effect of subliminal advertising?
it can make us do something because our subconscious has heard of it.
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what side should emotions be put on in adverts?
left side so that it will appeal to the right side of the brain.
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what side should words be put on?
right so it will appeal to the left side of our brain.
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Other cards in this set

Card 2

Front

what are the building blocks of visual perception?

Back

1) ability to be fooled with visual illusions 2) permenant tools of visual constancies 3) the use of depth cues

Card 3

Front

what is sensation?

Back

Preview of the front of card 3

Card 4

Front

what are illusions?

Back

Preview of the front of card 4

Card 5

Front

define fictions and give an example

Back

Preview of the front of card 5
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