when a minority group influeneces the beliefs and behaviours of a majority group
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what is minority influence more likely to lead to?
internalisation - public&private beliefs changed
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why is consistency important for minority influence?
if it is only done once then people think they're the odd one out but if it continues then it increases the amount of supporters - must be important to 'go against the grain'
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what are the two types of consistency decreibed by Moscovici
synchronic - saying the same thing and diachronic - saying the same thing over a long period of time
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why is commitment important for minority influence ?
to draw attention to themsleves by doing extreme activites to show people that they are serious - augmentation principle
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why does Nemeth say that flexiblity is important for minority influence?
being consistent can be seen as dogmatic this makes people not want to listen to their point, they should adapt
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what is the process of change called?
snowball
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Other cards in this set
Card 2
Front
what is minority influence more likely to lead to?
Back
internalisation - public&private beliefs changed
Card 3
Front
why is consistency important for minority influence?
Back
Card 4
Front
what are the two types of consistency decreibed by Moscovici
Back
Card 5
Front
why is commitment important for minority influence ?
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