Minority influence and social change

  • Created by: Georgia
  • Created on: 21-04-19 16:32
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  • Minority influence and social change
    • Commitment
      • Dedication and confidence to an opinion
    • Flexibility
      • The ability to be moderate, co-operative, reasonable and able to compromise
    • Consistency
      • Minority more likely to influence if opinion is unchanging
      • Diachronic consistency; consistency over time
      • Synchronic consistency; consistency amongst all members
    • MI; A type of social influence that motivates individuals to reject established majority group norms
    • Social crypto-amnesia; minority view becomes the majority over time; gains power and status
    • SC: Process where a society changes beliefs, attitudes and behaviour to establish new social norms
      • Usually via minority influence

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