Minority influence and social change
- Created by: Georgia
- Created on: 21-04-19 16:32
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- Minority influence and social change
- Commitment
- Dedication and confidence to an opinion
- Flexibility
- The ability to be moderate, co-operative, reasonable and able to compromise
- Consistency
- Minority more likely to influence if opinion is unchanging
- Diachronic consistency; consistency over time
- Synchronic consistency; consistency amongst all members
- MI; A type of social influence that motivates individuals to reject established majority group norms
- Social crypto-amnesia; minority view becomes the majority over time; gains power and status
- SC: Process where a society changes beliefs, attitudes and behaviour to establish new social norms
- Usually via minority influence
- Commitment
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