Social Influence-Minority Influence

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  • Minority Influence
    • Consistency
    • Commitment
    • Flexibility
    • Key study: Moscovici et al(1969)
    • Evaluation
      • Research support for flexibility( Nemeth and Brilmayer)
      • The real value of minority influence(Nemeth 2010)
      • Do we really process the minority's message more?(Mackie 1987)

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