Minority influence

what is the difference between majority and minoruity influence?
where majority inlfuence is concerned wit hthe idnividual fitting in with the group, minority influnce creates a conversion process by making people scrutinise the message itself
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What are the three qualities that reaserch suggests that minority groups should espouse in order to acheive conversion?
Consistacy, commitment and flexability
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ewfwhat is an individuals natural inclination when confronted with a minority view?
they assume it is an error
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How does consistancy combat an idividuals natural inclination?
It makes the individual consider the position the position more carefully. They would question what mkes the minority suffciently confident to maintain their minoroity opinion
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What evidence has shown consistancy to work?
Wood et al (1994) carried out a meta analasis of 97 studies of minority influence and found a positive correlation between the most conssitant and the moost sucsessful minority groups
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Why is commitment an important quality for a minority group?
because it shows certenty, confidence anc courage in the face of a hostile majority
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Why is the level of commitment shown by a minority group member typically bigger than a majority group?
because being part of a minority is a bigger cost to the individual, greater commitment is often shown. In addition to this commitment is more likly to peruade members of the majority
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Why does Mugny (1982) suggest that minority influence is more effective when flexible?
Because minority groups are typically less powerful than the majority they have to negotiate their terms with the majority
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What does Mugny (1982) consider a risk for minority influeces that refuse to compromise?
they are viewed as dogmatic and arogant
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What is the risk for minority inflences that are to flexible?
They may be seen as inconsistant
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Moscovici et al (1969) included how many naive PPs?
4
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Moscovici et al (1969) included how many confederates?
2
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The PPs and confederates were shown a series of blue slides and asked to judge the colour. What happened in the "consistant" experimental condition?
The confederates consistantly said the slides were green
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The PPs and confederates were shown a series of blue slides and asked to judge the colour. What happened in the "inconsistant" experimental condition?
The confederates said that the slides were green 2/3 of the time
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What happened in the control condition?
6 naive PPs conducted the same study (all called the slides blue)
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What was the follow up study task?
the PPs were asked to sort 16 discs into blue and green. 3 were unambiguously blue and 3 were unambiguously green. the other ten were an a spectrum between the two.
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What were Moscovici's (1969) findings?
The minority in the "consistant" condition convinced the PPs in 8% of the trials to say green. The inconsitant trials reflected the result of the control group.
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What were Moscovici's (1969) findings in the follow up study?
PPs from the co consistant condition were more likly to sort more ambguous as green than blue
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What do the findings of Moscovici's follow up study suggest?
that minority influnce had an more of an effect on a private ratther than a public level
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E1: How did nemeth and Brimlayer (1987) demonstrate the importance of flexability on minority influence ?
They used a mock jury arguing over a how much compensation should be paid in the a ski lift accident
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E1: What did Nemeth and Brimlayer (1987) find?
In the condition in which the minority (1 confederate) was not flexible the jury was not convinced by his argument, however in the flexible condition he did
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E1: what was an additional factor that influenced the conversion of the Jury?
the confederate was more successful in winning people to his side if he was only flexible late in the proceedings. That way he maintained his commitment and consistency and didn't look like he was caving in
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E2: What does Nemeth (2010) argue is the real value of minority influence?
He argued that dissent in the form of minority opinion makes people chaleenge ideas by searching for new information. The natural conclusion is that Minority influence helps people make better decisions and be more creative
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E2: How do Dyne and Saavedra (1996) support Nemeth?
they demonstrated that exposure to minority opinions helps work groups make better decisions
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E3: Why does Mackie (1987) believe that it is the majority not the minority that encourages greater processing?
As part of a majority we might expect other people in the majority to think similarly to us, if the majority expresses a different opinion to the one we have it makes us reconsider were we stand
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E4: How did Xie (2011) find a the 'tipping point' where the minority opinion becomes the majority opinion?
By establishing a computer net work with a majority of PPs who hold a trational view were allowed to chat freely to
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E4: How did Xie's study work?
If a caller talked to a listener that belived the same as them they moved on to a new caller.
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E4: what proportion of the population did the minority need to consist of to effectively change the majority opinion?
10%
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E5: According to Nemeth (2010) why do people only accept the influence of a minority at the surface level?
because it appears tolletant and democratic
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E5: How do people express their accepting nature of minority influence?
By belittling it and encouraging people to fit in as well as labelling the minority as divient
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Other cards in this set

Card 2

Front

What are the three qualities that reaserch suggests that minority groups should espouse in order to acheive conversion?

Back

Consistacy, commitment and flexability

Card 3

Front

ewfwhat is an individuals natural inclination when confronted with a minority view?

Back

Preview of the front of card 3

Card 4

Front

How does consistancy combat an idividuals natural inclination?

Back

Preview of the front of card 4

Card 5

Front

What evidence has shown consistancy to work?

Back

Preview of the front of card 5
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