Media Studies Terminology

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  • Created by: Charlotte
  • Created on: 12-05-13 15:44

1. what is included in uses and gratifcation theory

  • diversion, information, social interaction, personal identity
  • escapism, quantitative, interagation, entertainment
  • education, negativity, ambiguity, wealthy
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2. Enigma code

  • enigma is a type of camera effect used
  • leaves the audience asking questions and wanting to watch more for example a teaser trailer
  • type of language used by characters

3. what is a passive audience

  • an audience who do not engage with the text and are offended by the medias message
  • an audience who agrees with the medias text and actively engages in it
  • a type of audience who is of a low status
  • a audience who are of a fan following

4. who created news values theory

  • David Pandon
  • Galtung and Ruge
  • Darren Bonny

5. Active audience

  • desccribes an audience that responds, interprets to the media codes in different ways and who actively engage with the message suggested
  • responds to the media in the complete opposite way

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