Media 0.0 / 5 ? Media StudiesGlossaryASAQA Created by: student966Created on: 13-02-14 20:30 Connotation The meaning of a sign that is arrived at through the cultural experiences a reader brings it 1 of 16 Denotation What an image actually shows and what is immediately apparent 2 of 16 Genre The term used for the classification of media texts into groups with similar characteristics 3 of 16 Hypoderic needle theory A theory that suggests that the media injects ideas into a passive audience like giving a patient a drug 4 of 16 Ideology A system of beliefs that determines how power relations are organised within a society 5 of 16 Mode of address The way in which a particular text will address or speak to it's audience 6 of 16 Narrative The way in which a story is told in both fictional and non fictional media texts 7 of 16 Primary media Media text that we pay close attention to e.g. a magazine or in the cinema 8 of 16 Representation The process by which the media presents to us the real world 9 of 16 Secondary media where the medium or text is there in the background and we are aware that it is there but are not concentrating on it 10 of 16 Semiotics The study of signs and sign systems 11 of 16 Signifer The signifer is the physical object 12 of 16 Signified The signified is the mental concept 13 of 16 Tertiary media where the medium is present but we are not at all aware that it is there 14 of 16 Text refers to all media proucts 15 of 16 Uses and gratifications theory The idea that media audience make active use of what the media offer. The audience has a set of needs which the media meets 16 of 16
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