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6. DIEGETIC Sound
- a variety of sound effects playing at the same time
- sound that can be seen for example cereal being poured in advertisment
- muffled sound
7. who created the uses and gratifcation theory
- Gareth Yates
- Hetty Baston
- Blumer and Katz
- Aron Quint
8. Active audience
- desccribes an audience that responds, interprets to the media codes in different ways and who actively engage with the message suggested
- responds to the media in the complete opposite way
9. Effect
- CGI effect
- the effect the technical code will have on the audience for example a extreme close-up will make the audience uncmftable
- special effects such as action moves, fire, expolstions
10. what is a passive audience
- a audience who are of a fan following
- an audience who do not engage with the text and are offended by the medias message
- a type of audience who is of a low status
- an audience who agrees with the medias text and actively engages in it
11. who created news values theory
- Galtung and Ruge
- Darren Bonny
- David Pandon
12. what are production values
- if a media production is succesful
- features in media that show if it was high budget for example the effects
- what type of equipment used
13. Hypodemic needle theory
- injects ideas into audiences minds and effects the audience for example computer games make audiences violent
- propaganda by media to control audiences
- audiences over react to media
14. Enigma code
- enigma is a type of camera effect used
- leaves the audience asking questions and wanting to watch more for example a teaser trailer
- type of language used by characters
15. what is included in recpetion theory
- demographic audience positioning
- prefferd reading, negotiated reading, oppositional reading
- active audience, passive audience
16. Iconography
- the type of props,costumes, sets used to be associated with a particular genre for example horses in wild west
- type of photography used on film posters
- how text is designed on magazines
17. what is included in uses and gratifcation theory
- education, negativity, ambiguity, wealthy
- diversion, information, social interaction, personal identity
- escapism, quantitative, interagation, entertainment
18. Editing
- transitions, shot types, special effects
- changed media texts
- tempering with photography
19. fequency
- time span of event and if it fits newspapers schedule
- how many people watch news
- number of events on news
20. Mise-En-Scene
- the sets used in film
- visual codes, composition, lighting
- technical codes