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6. DIEGETIC Sound

  • a variety of sound effects playing at the same time
  • sound that can be seen for example cereal being poured in advertisment
  • muffled sound

7. who created the uses and gratifcation theory

  • Gareth Yates
  • Hetty Baston
  • Blumer and Katz
  • Aron Quint

8. Active audience

  • desccribes an audience that responds, interprets to the media codes in different ways and who actively engage with the message suggested
  • responds to the media in the complete opposite way

9. Effect

  • CGI effect
  • the effect the technical code will have on the audience for example a extreme close-up will make the audience uncmftable
  • special effects such as action moves, fire, expolstions

10. what is a passive audience

  • a audience who are of a fan following
  • an audience who do not engage with the text and are offended by the medias message
  • a type of audience who is of a low status
  • an audience who agrees with the medias text and actively engages in it

11. who created news values theory

  • Galtung and Ruge
  • Darren Bonny
  • David Pandon

12. what are production values

  • if a media production is succesful
  • features in media that show if it was high budget for example the effects
  • what type of equipment used

13. Hypodemic needle theory

  • injects ideas into audiences minds and effects the audience for example computer games make audiences violent
  • propaganda by media to control audiences
  • audiences over react to media

14. Enigma code

  • enigma is a type of camera effect used
  • leaves the audience asking questions and wanting to watch more for example a teaser trailer
  • type of language used by characters

15. what is included in recpetion theory

  • demographic audience positioning
  • prefferd reading, negotiated reading, oppositional reading
  • active audience, passive audience

16. Iconography

  • the type of props,costumes, sets used to be associated with a particular genre for example horses in wild west
  • type of photography used on film posters
  • how text is designed on magazines

17. what is included in uses and gratifcation theory

  • education, negativity, ambiguity, wealthy
  • diversion, information, social interaction, personal identity
  • escapism, quantitative, interagation, entertainment

18. Editing

  • transitions, shot types, special effects
  • changed media texts
  • tempering with photography

19. fequency

  • time span of event and if it fits newspapers schedule
  • how many people watch news
  • number of events on news

20. Mise-En-Scene

  • the sets used in film
  • visual codes, composition, lighting
  • technical codes