Media representations - gender

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Hegemonic stereotypes
: the traditional stereotypes we associate with people, e.g. women are known to be beautiful, passive, ****, home makers and emotional, men are often stereotyped as masculine, dominant, sporty and violent
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The male gaze
the male gaze is the camera ‘inspecting’ women in a sexual way in films and TV
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Symbolic annihilation
the marginalisation of women in the media e.g. women’s achievements are often not reported, or are condemned or trivialised by the mass media (mad invisible)
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Representation
the process by which the media interprets the world
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Underrepresentation
a lack of representation e.g. the lack of coverage of women’s sport and limited knowledge on women in sport
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Retributive masculinity - Rutherford
magazines such as Zoo and Nuts, that have rejected metrosexuality, are examples of retributive masculinity (an attempt to reclaim traditional masculine authority by celebrating traditionally male concerns in their content i.e. birds, booze and footba
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Other cards in this set

Card 2

Front

the male gaze is the camera ‘inspecting’ women in a sexual way in films and TV

Back

The male gaze

Card 3

Front

the marginalisation of women in the media e.g. women’s achievements are often not reported, or are condemned or trivialised by the mass media (mad invisible)

Back

Preview of the back of card 3

Card 4

Front

the process by which the media interprets the world

Back

Preview of the back of card 4

Card 5

Front

a lack of representation e.g. the lack of coverage of women’s sport and limited knowledge on women in sport

Back

Preview of the back of card 5
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