Marketing: Pricing Strategy
Teacher recommended
?- Created by: Ailish
- Created on: 05-05-13 17:19
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Clues
- Pays attention to the affect that a price will have on the way a customer thinks. (13, 7)
- Starts with a high price and then this is lowered as the product gets older. (8)
- Starts with a lower price to try and capture a share of the market and when it does it will slowly increase the price. (12, 7)
- The price is set according to the price of competitiors products. (11, 7)
- This is where a business will add profit mark-up to the cost of making the product COST+PROFIT. It is often used by small businesses as it is quick and easy but may not be very competitive. (4, 4, 7)
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