Businesses and their customers

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  • Businesses and their customers
    • Market Research
      • Desk and Field Research
      • Presenting, interpreting and using market research findings
    • Market Segmentation
      • How and why markets are segmented
    • Marketing Mix
      • Product, Price, Promotion, place
    • Product Life Cycle
      • Strategies that might be used to extend the life cycle of a product
    • Marketing Constraints
      • Imposed my consumers, regulatory organisations and pressure groups


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