Pricing Strategies

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  • pricing strategies
    • penetration pricing
      • is where a firm charges a very low price when the product is new to get lot's of people interested
    • cost plus pricing
      • cost plus pricing is where the company sell the product for the price it was to make then add 10% to ensure profit is made
    • skim pricing
      • It is the opposite of destroyer pricing where the price is high when first released and once established the price lowers
    • destroyer pricing
      • when a price is set below cost when first released to grab the most attention then the price is gradually increased once established in the market


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