- Created by: Becky_strawberry
- Created on: 28-11-18 18:02
Segmentation is where people within a market are divided into different groups
Knowing the market segments can allow businesses to identify their target market.
They can create a marketing strategy aimed at their target market - to make sure the marketing is effective
A market can be segmented by its demographics. These are identifiable characteristics that people within one population might have. For example:
Demographics are not the only way to segment the market, others include:
Businesses may need to map the market