Market Segmentation


Segmentation is where people within a market are divided into different groups 

Knowing the market segments can allow businesses to identify their target market.

They can create a marketing strategy aimed at their target market - to make sure the marketing is effective

A market can be segmented by its demographics. These are identifiable characteristics that people within one population might have. For example:

  • Age
  • Income
  • Gender

Demographics are not the only way to segment the market, others include:

  • Location
  • Lifestyle

Businesses may need to map the market



No comments have yet been made