Marketing Mix 0.0 / 5 ? Business StudiesMarketing mixGCSEWJEC Created by: Gary HowardCreated on: 16-04-13 19:47 Place How the products gets to the point of sale and where it is sold 1 of 6 Price Different strategies to ensure the correct amount is charged for the target market 2 of 6 Product A good or service that often has a brand name 3 of 6 Promotion The element of the Marketing Mix concerned with advertising and sponsorship 4 of 6 Psychological Pricing Reducing the price by a small amount to make it appear substantially cheaper. E.g. £1.99 instead of £2.00 5 of 6 Price Skimming Charging a much higher price than customers would normally expect to pay. Normally used for new technology. 6 of 6
Edexcel GCSE Business Studies Unit 3 - Building A Business, Topic 1 - Marketing 2.5 / 5 based on 3 ratings
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