MARKETING - pricing strategies

different types of pricing strategies!
(some questions refer to product life cycle)

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  • Created by: stuDYING
  • Created on: 08-01-10 13:03
When a business starts off with a low price to introduce the product, and then raises the price as demand gets higher is...?
Penetration pricing
1 of 4
When should a firm use competitive pricing?
when the product is simillar to others
2 of 4
What is a loss leader?
when products are sold below/at the cost price, so customers buy their other full price offers
3 of 4
Give an example when a business can use price skimming?
for a product that is unique
4 of 4

Other cards in this set

Card 2

Front

When should a firm use competitive pricing?

Back

when the product is simillar to others

Card 3

Front

What is a loss leader?

Back

Preview of the front of card 3

Card 4

Front

Give an example when a business can use price skimming?

Back

Preview of the front of card 4

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