Marketing: Pricing Strategy
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?- Created by: Ailish
- Created on: 05-05-13 17:19
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2. Starts with a lower price to try and capture a share of the market and when it does it will slowly increase the price.
- Penetrration Pricing
- Skimming
- Competitive Pricing
3. This is where a business will add profit mark-up to the cost of making the product COST+PROFIT. It is often used by small businesses as it is quick and easy but may not be very competitive.
- Competitive Pricing
- Cost Plus Pricing
- Penetration Pricing
4. Pays attention to the affect that a price will have on the way a customer thinks.
- Competitive Pricing
- Psychological Pricing
- Skimming
5. Starts with a high price and then this is lowered as the product gets older.
- Skimming
- Penetration Pricing
- Psychological Pricing
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