Marketing: Pricing Strategy

Created by: Ailish
Created on: 05-05-13 17:19



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1. Pays attention to the affect that a price will have on the way a customer thinks. (13, 7)
4. Starts with a lower price to try and capture a share of the market and when it does it will slowly increase the price. (12, 7)

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2. The price is set according to the price of competitiors products. (11, 7)
3. This is where a business will add profit mark-up to the cost of making the product COST+PROFIT. It is often used by small businesses as it is quick and easy but may not be very competitive. (4, 4, 7)
5. Starts with a high price and then this is lowered as the product gets older. (8)

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Mama Murtagh

Report Mon 16th May, 2016 @ 10:49

Have not seen a better quiz available for the students and they have been very surprised with their quick feedback and their excelling skills in Business.

Mama Murtagh

Report Mon 16th May, 2016 @ 10:51

I would recommend this quiz to any who are looking to get an A* in the GCSE business paper as it has some seriously challenging questions. However with the feedback is a great addition.

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