Marketing

Concept of Marketing

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What is the definition of marketing?
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
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What is the marketing process?
1. Understand the marketplace and the customers needs. 2. Design customer driven marketing strategy. 3. Construct an integrated marketing programme. 4. Build profitable relationships and create customer delight. 5. Capture value from customers to cr
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What are the core concepts of understanding customer needs and the marketplace?
1. Needs, wants and demands. 2. Market offering. 3. Value, satisfaction and quality. 4.Exchanges, transactions and relationship. 5. Markets and the marketing system.
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What is market offering?
A collection of physical, psychological and symbolic attributes that can yield satisfaction or benefits to a buyer or user.
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What is customer value?
Customer value is the consumers assessment of the products overall capacity to satisfy his or her needs.
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Card 2

Front

What is the marketing process?

Back

1. Understand the marketplace and the customers needs. 2. Design customer driven marketing strategy. 3. Construct an integrated marketing programme. 4. Build profitable relationships and create customer delight. 5. Capture value from customers to cr

Card 3

Front

What are the core concepts of understanding customer needs and the marketplace?

Back

Preview of the front of card 3

Card 4

Front

What is market offering?

Back

Preview of the front of card 4

Card 5

Front

What is customer value?

Back

Preview of the front of card 5

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