MARKET RESEARCH
- Created by: lisa_spratling
- Created on: 31-05-17 05:02
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- MARKET RESEARCH
- Market Research Industry
- Large
- Well-Structured
- Has extensive codes & guidelines
- Main industry body
- Quality accreditation standards & procedures.
- What Market Research Does
- One of the most important tools in marketing
- Helps to understand buyer behaviour.
- Lowers risk of making an incorrect marketing decision.
- Provides an understanding of how customers view products & services.
- Research Brief
- A critical document
- Produced by the ordering company.
- Sets out what the research objectives are & the resources the company has for the project
- Research Report
- Secondary data & knowing how data behaves are essential elements.
- Sampling
- Uses a small number of individuals as a basis for drawing conclusions about a whole population.
- Needs to be representative of population that conclusions are to be made about.
- Research Results
- Should be clearly and simply communicated
- Market Research Industry
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