MEANINGFUL MARKETING METRICS
- Created by: lisa_spratling
- Created on: 31-05-17 04:49
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- MEANINGFUL MARKETING METRICS
- Uses of Metrics
- Monitor the performance of brands.
- Describe how customers behave & the financial implactions of this behaviour.
- Describe consumer memories.
- Describe what kind of people consumers are.
- Describe the marketing activities that organisations and their competitors undertake.
- Give the ability to sort out what is happening in the market, & what causes what.
- Types of Metrics
- Finacial
- Behavioural
- Memory
- Customer Profile
- Marketing Activity
- Physical Availaibility
- Uses of Metrics
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