GLOBAL MARKETING
- Created by: lisa_spratling
- Created on: 03-06-17 07:12
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- GLOBAL MARKETING
- Expanding globally
- Two main reasons
- A limited market in the home country that is already saturated, limiting growth opportunities
- Allows for increased levels of production & the efficiencies that can be gained from this
- Marketing mix
- Standardised
- Reduces costs
- May lead to market failure
- Localised
- Standardised
- Deciding on marketing mix
- Socio-cultural forces
- Technological forces
- Economic forces
- Politcal forces
- Expanding globally
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