WHAT DO MARKETING EXECUTIVES DO?
- Created by: lisa_spratling
- Created on: 31-05-17 00:36
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- WHAT DO MARKETING EXECUTIVES DO?
- Role of Marketer
- Understand consumer behaviour
- Recognise market opportunties
- Market Research
- One of the most important tools of marketing.
- Helps us understand buyer behaviour.
- Evidence-Based Marketing & Inform Decisions with Scientific Knowledge
- The way the world works.
- How advertising works.
- How price works.
- How consumers behave.
- Measure Metrics
- Track performance of their brand.
- Aid decision making.
- Protect Market-Based Assets
- Maintain & expand the mental & physical availaibility of their brands.
- Sustainable Marketing
- Long-term customer satisfaction.
- Financially stable business model.
- Marketing Science
- Sweeping away many myths & misplaced theories.
- Still in its early days.
- Many marketing professionals are unaware of discoveries.
- Role of Marketer
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