Market Research

HideShow resource information
Market Research
The gathering, collation and analysis of data relating to the marketing.
1 of 8
Qualitative Data
Data that looks into feelings and motivations of consumers.
2 of 8
Quantitative Data
Data that is numerical statistics, facts and figures.
3 of 8
Primary Research
The gathering of first hand data that is tailor made to a firm’s own products, customers and markets.
4 of 8
Secondary Research
The gathering of data that has already been collected for another purpose
5 of 8
Sampling
It is the method of choosing a representative group of respondents to conduct research on, rather than the whole population.
6 of 8
Random Sampling
This is where everyone in the population has an equal chance of being included in the survey.
7 of 8
Quota Sampling
This is where the population is segmented into a number of groups which share specific characteristics.
8 of 8

Other cards in this set

Card 2

Front

Data that looks into feelings and motivations of consumers.

Back

Qualitative Data

Card 3

Front

Data that is numerical statistics, facts and figures.

Back

Preview of the back of card 3

Card 4

Front

The gathering of first hand data that is tailor made to a firm’s own products, customers and markets.

Back

Preview of the back of card 4

Card 5

Front

The gathering of data that has already been collected for another purpose

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »