MARKET RESEARCH

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  • MARKET RESEARCH
    • It is the collection, analysis and calculation of the market needs and wants.
      • PRIMARY RESEARCH
        • It is also known as field research.It is the collection of information directly from the customer via questionnaires,interviews ,observation etc.
    • SECONDARY RESEARCH
      • It is the collection of information from a source which has already completed its primary research.Or simply using another research.It is known as desk research.
      • INTERNAL SOURCE
        • It is the  gathering information from within the business.
      • EXTERNAL SOURCE
        • Is gathering information from the following areas ;newspapers, internet etc

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