MARKET RESEARCH
- Created by: zainab dhanani
- Created on: 12-02-19 16:46
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- MARKET RESEARCH
- It is the collection, analysis and calculation of the market needs and wants.
- PRIMARY RESEARCH
- It is also known as field research.It is the collection of information directly from the customer via questionnaires,interviews ,observation etc.
- PRIMARY RESEARCH
- SECONDARY RESEARCH
- It is the collection of information from a source which has already completed its primary research.Or simply using another research.It is known as desk research.
- INTERNAL SOURCE
- It is the gathering information from within the business.
- EXTERNAL SOURCE
- Is gathering information from the following areas ;newspapers, internet etc
- It is the collection, analysis and calculation of the market needs and wants.
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