Business Studies Unit 1, topic 2

IDENTIFYING AND EVALUATING NEW BUSINESS OPPORTUNITIES

Supply and Demand

• Define demand
• What are the determinates of demand?
• Define supply
• What are the determinates of supply?

Marketing

• Define market orientation
• What are the benefits of being market orientated?
• Define market reaserch
• What are the two types of market research, plus define them
• What are the ads and disadvantages of primary market research?
• What are the sources of primary market research?
• What are the ads and…