Primary Research: conducting new research into demand for a product.
If you collect your own data, or commission others to do the job for you, this is primary market resrarch.
Quantitative Research: Numerical research e.g. on potential customers or sales of rivals
Qualitative Research: Research into preferences and attitudes, often at some depth
Quantitative research (normally numerical) tends to generate more reliable results than qualitative research, which deals with attitudes, preferences and feelings.
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