Market research 0.0 / 5 ? Business StudiesMarketing mixASCIE Created by: Jeon32666Created on: 03-02-19 09:52 Market research This is the process of collecting,recording and analysing data about customers,competitors and market 1 of 6 Primary research The collection of first hand data that is directly related to a firm's needs 2 of 6 Secondary research Collection of data from second hand resources 3 of 6 Qualitative research Research into the in depth motivations behind consumer buying behaviour or opinions 4 of 6 Quantitative research Research that leads to numerical results that can be statistically analysed 5 of 6 Focus groups A group of people who are asked about their attitude towards a product,service,advertisementor new style of packaging 6 of 6
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