Market research

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  • Created by: Jeon32666
  • Created on: 03-02-19 09:52
Market research
This is the process of collecting,recording and analysing data about customers,competitors and market
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Primary research
The collection of first hand data that is directly related to a firm's needs
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Secondary research
Collection of data from second hand resources
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Qualitative research
Research into the in depth motivations behind consumer buying behaviour or opinions
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Quantitative research
Research that leads to numerical results that can be statistically analysed
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Focus groups
A group of people who are asked about their attitude towards a product,service,advertisementor new style of packaging
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Other cards in this set

Card 2

Front

The collection of first hand data that is directly related to a firm's needs

Back

Primary research

Card 3

Front

Collection of data from second hand resources

Back

Preview of the back of card 3

Card 4

Front

Research into the in depth motivations behind consumer buying behaviour or opinions

Back

Preview of the back of card 4

Card 5

Front

Research that leads to numerical results that can be statistically analysed

Back

Preview of the back of card 5
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