key evaluation terms 0.0 / 5 ? PsychologyResearch methods and techniquesASEdexcel Created by: SophieCreated on: 08-12-13 20:38 there is no bias affecting the results, including from researchers opinions-uses quantitative data objectivity 1 of 8 When analysis of the data includes input from a person doing the analysis (qualitative data) subjectivity 2 of 8 it is difficult to go out and measure and is not tightly controlled non scientific 3 of 8 your opinion is right and everyone else is wrong bias 4 of 8 refers to whether the sample used represents the whole of the target population generlisation 5 of 8 if the study were to be done again would the same results be likely obtained? reliability 6 of 8 how far the results/findings represent real life validity 7 of 8 does the task represent real life? ecological validity 8 of 8
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