Graphics - Symbols, Logos, Signs 0.0 / 5 ? Design & Technology: GraphicsEnactive/action symbols, Ideograms, Pictograms, Corporate identity, Signs and labelsGCSEAll boards Created by: Nicole10Created on: 28-11-15 15:45 What do enactive/action symbols do? They provide key information to people 1 of 17 Characteristics of enactive/action symbols... 1) Governed centrally 2) Standardised 3) Similar font 4) Similar colour scheme 2 of 17 Which two people designed many of the road signs we use today? Jock Kinneur & Margaret Calvert 3 of 17 Ideograms... Convey a message or story using symbols instead of words, e.g. Hieroglyphics 4 of 17 Pictograms are... Simple ideograms without lettering used in a public place (not standardised) 5 of 17 Businesses show corporate identity through... 1) Uniqueness 2) Standing out over rivals 3) Customer service 4) Positive perception 6 of 17 A logo is... An image associated with an organisation 7 of 17 A good logo should be... 1) Eye catching 2) Unique 3) Simplistic & effective 8 of 17 A bad logo would be... 1) Dull 2) Unclear 3) Irrelevant 9 of 17 Logogram... Uses their initials or what represents them, e.g. IBM 10 of 17 Symbols... Iconic can be related to the product (e.g. Burger King) or not related (e.g. Apple) 11 of 17 Logotypes... Uses a distinct style of lettering, e.g. Virgin 12 of 17 Background images... Image is used that is identified with a brand, e.g. Cadbury's 'glass and a half' 13 of 17 Bar chart - where/when used... 1) Transport survey 2) Statistics 14 of 17 Pie chart - where/when used... 1) Population data 2) Election information 15 of 17 Line graphs - where/when used... 1) Races 2) Money on stock exchange 16 of 17 Pictographs - where/when used... 1) Primary schools 2) To show data as pictures 17 of 17
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