What is happening to media ownership, and what is its effect on consumers?
Media ownership is becoming increasingly concentrated by just a few individuals and transnational corporations. This reduces consumer choice.
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What does global conglomeration mean?
Media companies operating in the global market (e.g by selling newspapers across the world)
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What is horizontal integration?
Large companies owning various types of media
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What is diversification?
Media companies branching out into new areas to spread their name/products
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What is verticial integration?
Companies maximising profits by controlling all aspects of the industry
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What is technological convergence?
When several technologies are put together into one product (e.g a smart phone)
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What is synergy?
When media companies sell their product in various different forms. For example, selling a film, its soundtrack as an album, a video game, its action figures etc
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Other cards in this set
Card 2
Front
What does global conglomeration mean?
Back
Media companies operating in the global market (e.g by selling newspapers across the world)
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