Media and Control
- Created by: Revising244
- Created on: 16-04-21 10:38
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- Ownership and Control
- Pluralist
- Consumers control the media, they have to give the audience what they want because all media is in battle with each other for views.
- Media Regulators; Allows audience to have their say - e.g. OFCOM
- Contemporary example: Prince Phillip dying and the BBC and other channels only doing coverage on that and not normal TV.
- Marixst
- Capitalist own and control the media
- Content creates an dominant ideology
- Bias, False class conciousness
- Lord of the Global Village (Bagdikian)
- Minority of bourgeoisie owned and controlled the global media - Branson, Zukaburg, Murdock
- Media Mogals
- Minority of bourgeoisie owned and controlled the global media - Branson, Zukaburg, Murdock
- Socialisation
- Norms and values = bourgeouise
- People who work for and create media design content that fits to the dominant ideology
- Norms and values = bourgeouise
- Content creates an dominant ideology
- Capitalist own and control the media
- Post modernism
- Society is becoming more diverse
- Fragmented
- Hard to control and manipulate
- Fragmented
- Citizen Journalism
- Society is becoming more diverse
- Pluralist
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