Media representation and Stereotyping
- Created by: HBN_18
- Created on: 27-02-19 11:17
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- Media Representations and Stereotyping
- Categorises and images that are used to present groups in a certain way to influence media audiences
- Mulvey (2009{1975})
- The Media Gaze
- The way men look as women as sexual objects
- Shows how the media content is from the predominately from the perspective of middle-class males that control the media
- The Media Gaze
- Gerbner and Gross (1976)
- Symbolic Annihilation
- The under-representation and limited roles of certain groups in media
- They are condemned or trivialised in many roles
- The under-representation and limited roles of certain groups in media
- Symbolic Annihilation
- And Tuchman et al (1978)
- Symbolic Annihilation
- The under-representation and limited roles of certain groups in media
- They are condemned or trivialised in many roles
- The under-representation and limited roles of certain groups in media
- Symbolic Annihilation
- Media Gaze
- The way the media view society and represent it in media content
- Shows how the media content is from the predominately from the perspective of middle-class males that control the media
- Postmodernist
- Gauntlett (2008)
- Pick 'n' mix media representations allow audiences to forge their own identities
- Diversity of audiences mean that the media representations of minorities may be interpreted differently
- Baudrillard (2001)
- In a media-saturated society, media representations become a form of hyperreality
- Media doesn't reflect reality but actively create it.
- In a media-saturated society, media representations become a form of hyperreality
- Gauntlett (2008)
- Glasgow Media Group (GMG)
- The media reinforce the cultural hegemony of the dominant social class and justify existing patterns of inequality
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