Media representation and Stereotyping

  • Created by: HBN_18
  • Created on: 27-02-19 11:17
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  • Media Representations and Stereotyping
    • Categorises and images that are used to present groups in a certain way to influence  media audiences
    • Mulvey (2009{1975})
      • The Media Gaze
        • The way men look as women as sexual objects
        • Shows how the media content is from the predominately from the perspective of middle-class  males that control the media
    • Gerbner and Gross (1976)
      • Symbolic Annihilation
        • The  under-representation and limited roles of certain groups in media
          • They are condemned or trivialised in many roles
    • And Tuchman et al (1978)
      • Symbolic Annihilation
        • The  under-representation and limited roles of certain groups in media
          • They are condemned or trivialised in many roles
    • Media  Gaze
      • The way the media view society and represent it in media content
      • Shows how the media content is from the predominately from the perspective of middle-class  males that control the media
    • Postmodernist
      • Gauntlett (2008)
        • Pick 'n' mix media representations allow audiences to forge their own identities
        • Diversity of audiences mean that the media representations of minorities may be interpreted differently
      • Baudrillard (2001)
        • In a media-saturated society, media representations become a form of hyperreality
          • Media doesn't reflect reality but actively create it.
    • Glasgow Media Group (GMG)
      • The media reinforce the cultural hegemony of the dominant social class and justify existing patterns of inequality

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