Media Ownership Definitions

Concentration of ownership
Most of the media is controlled by a few very large companies
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Vertical integration
One company owning several newspapers and owning all stages of the production and distribution of a media product
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Horizontal integration
Where media owners have interests in a range of media such as newspapers, magazines, publishing, music etc.
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Global ownership
Media ownership is international with owners having global media empires with interests in many countries
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Conglomeration and diversification
Media companies are often part of huge conglomerates that have a diversity of interests in a wide range of products besides the media
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Global conglomeration
Not only is media global, but the conglomerates they are part of are often global
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Synergy
When a media company produces, promotes and sells a product in various forms through all the various subsidiaries of a conglomerate or in collaboration with other companies
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Technological convergence
Media companies try to maximise sales of their products by promoting and making them available in a variety of formats which can be accessed via a single device
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Other cards in this set

Card 2

Front

One company owning several newspapers and owning all stages of the production and distribution of a media product

Back

Vertical integration

Card 3

Front

Where media owners have interests in a range of media such as newspapers, magazines, publishing, music etc.

Back

Preview of the back of card 3

Card 4

Front

Media ownership is international with owners having global media empires with interests in many countries

Back

Preview of the back of card 4

Card 5

Front

Media companies are often part of huge conglomerates that have a diversity of interests in a wide range of products besides the media

Back

Preview of the back of card 5
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