Acsh's Variation
- Created by: talia.elise
- Created on: 30-03-17 14:11
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- Conformity: Ash's Research.
- Procedure
- Solomon Ash (1951, 1955)
- He tested conformity by showing participants two large white cards at the same time.
- One card have 3 lines on it and the other had one that was the same length with one of the others on the other card
- The participants had to say which one was the same.
- They were tested individually between six and eight confederates, the participants didn't know that the others knew the test.
- 123 American male undergraduates.
- Findings
- The naïve participants gave a wrong answer 36.8% of the time/
- Overall 25% of the participants did not conform to any trials.
- 75% conformed at least once.
- When the participants were interviewed after they said they conformed to avoid rejection (NSI)
- Asch's variations.
- Group size
- three confederates = 31.8%
- It made little change once it came over three confederates.
- Unanimity
- Wanted to know if the presence of another, non-conforming, person would affect the naïve participant's.
- To test this, he introduced a confederate who disagree with the other, sometimes the new confederate gave the correct answers and sometimes he gave the wrong one.
- Task Difficulty
- Informational social influence
- As more people conformed as they were seeking information form the others as they think they are correct and always want to be correct.
- It suggests that we are more likely to look to others for guidance when we are not sure what is correct.
- Informational social influence
- Group size
- Evaluation
- A child of it's time
- Artificial situation and task
- Limited application of findings.
- Extra Evaluation
- Findings only apply to certain situation.
- Ethical Issues
- Procedure
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