Crutchfield Switches
- Created by: ashleighchester97
- Created on: 23-04-15 10:27
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- Crutchfield Switches
- Aims
- To see if the presence of others generated the pressure to conform
- Whether certain types of people are more likely to conform
- Procedure
- Version of Asch experiment without face to face communication
- Participants placed in booths with cards and switches and lights
- Had to press switch of their choice when it was their turn
- Told lights showed responses of others= Experimenter controlled
- Each participant told they were last would see same light display
- 600 participants, some with business and military backgrounds who were tested for IQ and leadership
- Findings
- Similar to Asch when using lines 30% conformed to wrong answer
- When more difficult conformity increased
- Military and Business with high IQ and leadership = lower levels of conformity
- Evaluation
- Supports Asch (similar method, results)
- Ethics (Deception)
- Has large sample size -easier to generalise
- Lab experiment= high internal reliability (can control variable)
- Lab experiment= low ecological reliability
- Conclusion
- Pressure to conform can operate without face to face communication
- Aims
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