Asch study into conformity
- Created by: louiseoliver02
- Created on: 07-10-18 14:02
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- The Asch study
- aim
- to investigate conformity.
- procedure
- 123 american males undergraduates took part
- each participant was in a room with 7 confederates
- they were shown a card with a line on it, followed by another card with 3 lines on it
- they were asked aloud to say which line matched the line on the first card
- the group was set in a way so that the naive participant was second to last or last
- at first the confederates gave the correct answers until the third trial
- by the 3rd trial the confederates all gave the wrong answer, so naive the participant was in a dilemma
- results
- participants conformed to the wrong answer 36.8% of the critical trials
- 75% conformed at least once to the wrong answer
- in controlled conditions only 1% of answers were incorrect
- variables affecting conformity
- made increasingly difficult
- difference between line lengths smaller
- conformity increased
- private response
- if naive participant could give answer in private conformity dropped to nearly nothing
- there was NO normative pressure
- if naive participant could give answer in private conformity dropped to nearly nothing
- unanimity of the majority
- had a big effect
- when there was another person giving a different answer to confederates
- conformity dropped to 5%
- influential majority has to be everyone
- made increasingly difficult
- aim
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