Communication and Culture

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I I U P E R V I N G G O F F M A N D T
K O W L P R M J G P M W A S P U L P K
E S Y A J W D K K B S C R A N O R R M
G V N F J H K M K U U R V Y N E I B N
W E J E G Y T H U K X W S R S X N L J
L Y K I E B G E Y V Y F A S C R N C D
W C O H O E N O A R D W U K S E J J B
B L D R R C I F H Y E H I X D X C G C
E Y S K G I V T M H T E W V R M B R P
E F H Y E Y V H T L J I Q A S Y V N D
B N B S R J O T A H R M M E S N H Y R
V B C V I D A R R O U L C X U Q F P B
G L W F T M T P V G R L V K O M A L G
X M R P Z R A D L A X I I M V J D Q L
F A F V E M E Y K Q R E K W F X D K J
I B H Q R J X W O X P N V N H G P X S
A J C W Y B I G V X W M Q L P Y H X E
R Y N E L N I J I K Q J W A K F D M T
L Q D M B H O I I Y T K N T S S J M K

Clues

  • Argued that the upper classes create a dominant ideology. The media plays a major role in transmitting this ideology to the masses as if it is the 'norm' through education, government and the law. (4, 4)
  • Culture is needed in order to control the masses. (7, 6)
  • People are socialised into the dominant ideology through families, education and church – the ‘ideological state apparatuses’. (9)
  • Proposed the term 'McDonaldization' to explain fast-food culture (6, 6)
  • We are constantly performing. These personas change depending on who we are with and in what enviroment we are in. (6, 7)

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