Communication and Culture 2.0 / 5 based on 1 rating ? Communication and CultureA2/A-levelAQA Created by: Kelly BuckeCreated on: 22-04-13 17:44 23514 Across 1. Culture is needed in order to control the masses. (7, 6) 4. Argued that the upper classes create a dominant ideology. The media plays a major role in transmitting this ideology to the masses as if it is the 'norm' through education, government and the law. (4, 4) Down 2. Proposed the term 'McDonaldization' to explain fast-food culture (6, 6) 3. People are socialised into the dominant ideology through families, education and church – the ‘ideological state apparatuses’. (9) 5. We are constantly performing. These personas change depending on who we are with and in what enviroment we are in. (6, 7)
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