Comms toolkits: essential 0.0 / 5 ? Communication and CultureASAQA Created by: naomiCreated on: 16-05-13 17:44 69328145710 Across 1. this term describes the subdivisions of the output of a given medium. a genre is a type, a particular version of a communication medium e.g. soap opera is a tv genre, for it represents a particular approach to theme, style and form (5) 4. a sign that works by its similarity to the thing it represents (4) 5. the active interpreter of a message (6) 9. the specific, direct or obvious meaning of a sign rather than its associated meanings: those things directly referenced by a sign (10) 10. to convert a message into a means capable of being transmitted (6) Down 2. the methods we use to communicate (6) 3. anything which interferes with the process of communication (7) 6. the meanings in a text that are revealed through the receiver's own personal and cultural experience (11) 7. to convert an encoded message into a form that can be understood (6) 8. directing receivers towards one particular meaning from a range of possible meanings. A caption may anchor the meaning of a photgraph (9)
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