Communication and Culture- Elite & Popular Culture

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  • Elite & Popular Culture
    • Culture means the shared customs, values roles and norms in society
      • Culture is socially transmitted through socialisation
    • Shakespeare, Opera, sophisticated restaurants and arty french films are associated with 'high' culture.
      • High Culture is generally thought to be more difficult and the audience is seen as educated and having good taste.
      • High culture is seen as being good for society; because they don't make much money these events are often subsided by the governement
        • More recently funding for high culture has sometimes come from a low culture event- The National Lottery.
    • The masses enjoy low or popular culture- soap operas, reality TV, musicals, fast food and Hollywood films.
      • This is mass produced for cheapness and is easily and cheaply assessed.
    • Popular Culture Debate
      • The masses enjoy low or popular culture- soap operas, reality TV, musicals, fast food and Hollywood films.
        • This is mass produced for cheapness and is easily and cheaply assessed.
      • Negative
        • Mass produced for profit
        • Skilless- Marxist
        • Formulaic/ Stereotypes
        • A distraction/ myth of meritocracy
        • Hegemony (believe in the status of elite)
          • Controlled by the Elite
      • Positive
        • Independent production/ product
        • Diverse
        • Skillfull
        • Challenging
      • Debate
        • Labels like 'popular' and 'elite' are false.
        • Cultural implosion- breakdown of barriers
        • Realitivism
        • Active Audience- Uses and Gratifications
        • Fluid Identity

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