Communication and Culture- Elite & Popular Culture
- Created by: Ember Cooke
- Created on: 13-05-13 15:22
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- Elite & Popular Culture
- Culture means the shared customs, values roles and norms in society
- Culture is socially transmitted through socialisation
- Shakespeare, Opera, sophisticated restaurants and arty french films are associated with 'high' culture.
- High Culture is generally thought to be more difficult and the audience is seen as educated and having good taste.
- High culture is seen as being good for society; because they don't make much money these events are often subsided by the governement
- More recently funding for high culture has sometimes come from a low culture event- The National Lottery.
- The masses enjoy low or popular culture- soap operas, reality TV, musicals, fast food and Hollywood films.
- This is mass produced for cheapness and is easily and cheaply assessed.
- Popular Culture Debate
- The masses enjoy low or popular culture- soap operas, reality TV, musicals, fast food and Hollywood films.
- This is mass produced for cheapness and is easily and cheaply assessed.
- Negative
- Mass produced for profit
- Skilless- Marxist
- Formulaic/ Stereotypes
- A distraction/ myth of meritocracy
- Hegemony (believe in the status of elite)
- Controlled by the Elite
- Positive
- Independent production/ product
- Diverse
- Skillfull
- Challenging
- Debate
- Labels like 'popular' and 'elite' are false.
- Cultural implosion- breakdown of barriers
- Realitivism
- Active Audience- Uses and Gratifications
- Fluid Identity
- The masses enjoy low or popular culture- soap operas, reality TV, musicals, fast food and Hollywood films.
- Culture means the shared customs, values roles and norms in society
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