Comms Key concepts: Essential
- Created by: naomi
- Created on: 16-05-13 15:24
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Clues
- a particular way of life which expresses certain meanings and values (7)
- a process through which meanings are exchanged (13)
- control and influence over other people and their actions (5)
- meaning systems consisting of signs. Signs are anything that has the potential to generate meaning, to signify. When a sign has generated meaning - achieved signification - fundamental to the semiotic approach to the study of communication (5)
- refers to the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts - may be in speech or writing as well as still or moving pictures (14)
- the sense we have of ourselves, which we then 'represent' 'elsewhere': a person's social meaning (8)
- the situation within which communication takes place (7)
- the worth, importance, or usefulness of something to somebody (5)
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