When we are criticised, the self is faced with opposing sets of data:
1. Negative data: from the world experience
2. Positive data: from the self concept
Dissonance Theory:
We attempt to weaken one side of the argument in order to preserve ourselves.
For example:
I am a smoker and therefore I understand the issues with smoking however I employ dissonance strategies to protect myself:
- belittle the evidence
- associate with other smokers
- Convince smoking relieves my stress
Gergen and Gergen: Self maintance strategies:
1. Self maintance stragies protect us from negative feedback.
-These are dissonant responses for keeping the self intact.
Self maintance strategies:
-mixing with like minded people
-Dis believing what others say
-Self hanicapping: too scared of failure so you stop revising and trying
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