Comms Key concepts: Essential 0.0 / 5 ? Communication and CultureASAQA Created by: naomiCreated on: 16-05-13 15:24 7421856 Across 1. meaning systems consisting of signs. Signs are anything that has the potential to generate meaning, to signify. When a sign has generated meaning - achieved signification - fundamental to the semiotic approach to the study of communication (5) 5. a particular way of life which expresses certain meanings and values (7) 6. control and influence over other people and their actions (5) Down 1. the situation within which communication takes place (7) 2. the sense we have of ourselves, which we then 'represent' 'elsewhere': a person's social meaning (8) 4. refers to the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts - may be in speech or writing as well as still or moving pictures (14) 7. a process through which meanings are exchanged (13) 8. the worth, importance, or usefulness of something to somebody (5)
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