Attitudes and Behaviours 4

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what theory developed out of cognitive dissonance theory
self affirmation theory
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who made self affirmation theory
Steele
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it originated from a study whereby participants were telephoned and spoken to like one of what 4 conditions
1. name calling condition (you're uncoop) 2. Nice name calling (you're so coop) 3 irrelevant name calling (you're a bad driver) and 4. no name
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these women were then asked if they would what
take part in a coop
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cognitive dissonance theory would predict which group to say yes the most
name calling
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what were the real findings
name calling and irrelevant name calling were highest
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compliance is not from _______ but from a threat to _______
dissonance, self integrity
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define self integrity
a phenomenal experience of the self as good, capable, moral and stable
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threat to self integrity promotes _______, either ___ or ____
defensiveness, avoidance, denial
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what can change this defensiveness
self affirming before hand
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name 2 methods to self affirm
tick all relevant positive aspects that apply to you, pick an important value and talk about how it applies to you
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Fein et al studied self affirmations relationship with what
prejudice
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prejudice can be what
self affirming
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how did they manipulate self affirm
self affirmed or didnt
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how did they manipulate prejudice
jewish job candidate or italian job candidate (in anti-jew area)
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if they were not self affirmed there was ______ if they were self affirmed there was ______
prejudice, not
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Reed et al studied self affirmations relationship with what
health info
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they were told what lie
there was a relationship between caffeine intake and breast disease
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the participants were then given what
evidence to support, dispute and neutral to the lie
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we are interested in the effect on which group
high caffeine intakers
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if they were self affirmed more then what
they found the evidence to support the lie more believable
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however...
they had lower intentions to change intake compared to the non self affirmed
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HOWEVER...
Steele did another study that found the opposite
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Jessop et al studied self affirmations relationships with what
suncream use
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what did they focus on specifically
which level of self affirmation methods work best
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what different self affirmation methods did they use
Positive traits, values, kindness, control
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which group were more likely to take sunscreen
positive traits
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what is great about this study
objective DV
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what are other areas of domain that have been researched for the self affirmation theory
environmental and educational
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how do people self, self affirm
consumer consumption
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Who gave evidence for this Pettit et al
Pettit et al
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how did they manipulate self affirmation
after a task, given positive, non or negative feedback
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they were then shown a photograph and told it was ____ or _____
rare or standard
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they were then asked what
how much would you pay for this?
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which condition combo gave the highest price
negative and rare
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what are 3 negatives of self affirmation
so close to self concept, basically all dissonance, too many theories for the same thing
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Card 2

Front

who made self affirmation theory

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Steele

Card 3

Front

it originated from a study whereby participants were telephoned and spoken to like one of what 4 conditions

Back

Preview of the front of card 3

Card 4

Front

these women were then asked if they would what

Back

Preview of the front of card 4

Card 5

Front

cognitive dissonance theory would predict which group to say yes the most

Back

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