• Created by: finleyyy
  • Created on: 30-01-20 10:00

The importance of location. Relevant to business location decisions- 

  • Convenience
  • Accessibility
  • Cost of access
  • Reputation
  • Localisation
  • Cost to business
  • Competition
  • Local support- grants, planning permission, tax relief

Placement in the point of sale-

  • Groceries- most desisions are impulse and made in the store
  • Place similar products together- ease
  • Brightly coloured, fresh displays near the entrance
  • Popular products or brands given more space
  • Loss leaders are scattered around the store
  • Eye level = buy level
  • Staple products placed near the back so that they have to walk through everything else
  • Complimentary products placed in close proximity
  • Change store layout to give customers an opportunity to see…


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