Place/Distribution

The importance of location. Relevant to business location decisions- 

• Convenience
• Accessibility
• Cost of access
• Reputation
• Localisation
• Cost to business
• Competition
• Local support- grants, planning permission, tax relief

Placement in the point of sale-

• Groceries- most desisions are impulse and made in the store
• Place similar products together- ease
• Brightly coloured, fresh displays near the entrance
• Popular products or brands given more space
• Loss leaders are scattered around the store
• Eye level = buy level
• Staple products placed near the back so that they have to walk through everything else
• Complimentary products placed in close proximity
• Change store layout to give customers an opportunity to see…