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What topics are viewed at when revising the place
P in the marketing mix?
Appropriate outlets and distributors
Distribution channels
What is place?
Place is where the business is located.
What is distribution?
Distribution is the process of getting the goods to the customer; it can come in a variety of forms.
Why is distribution important?
Distribution is important as a firm might have the best products in the market but if the market
cannot access the products then the firm will not be successful.…read more

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What is direct selling?
Direct selling is when businesses sell directly to the final consumer.
What are wholesalers?
Wholesalers are organisations that buy in large quantities of supplies from producers and sell them
on in smaller quantities.
Who are retailers?
Retailers are organisations that sell products on to the general public.
What is e-commerce?
E-commerce is where businesses use the power of the internet to sell their products.…read more

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Long Distribution Channel…read more


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