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Tiffany George - Fontaine
Marketing Mix>Place

Part of the marketing mix
section of the BUSS2

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What topics are viewed at when revising the place
P in the marketing mix?
Appropriate outlets and distributors
Distribution channels

What is place?
Place is where the business is located.

What is distribution?
Distribution is the process of getting the goods to the customer; it can come in a variety…

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What is direct selling?
Direct selling is when businesses sell directly to the final consumer.

What are wholesalers?
Wholesalers are organisations that buy in large quantities of supplies from producers and sell them
on in smaller quantities.

Who are retailers?
Retailers are organisations that sell products on to the general…

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Long Distribution Channel


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