1.1.3

?
  • Created by: Student74
  • Created on: 27-02-22 22:42
1.3 Marketing Mix and Strategies
1.3.1 Product / Service Design
1 of 6
Marketing Mix
The way in which a business uses price, product, distribution and promotion to market and sell its product.
2 of 6
Product
the product (or service) that the customer obtains.
3 of 6
Price
How much the customer pays for the product.
4 of 6
Place
How the product is distributed to the customer.
5 of 6
Promotion
How the customer is found and persuaded to buy the product.
6 of 6

Other cards in this set

Card 2

Front

Marketing Mix

Back

The way in which a business uses price, product, distribution and promotion to market and sell its product.

Card 3

Front

Product

Back

Preview of the front of card 3

Card 4

Front

Price

Back

Preview of the front of card 4

Card 5

Front

Place

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »