1.1.3 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: Student74Created on: 27-02-22 22:42 1.3 Marketing Mix and Strategies 1.3.1 Product / Service Design 1 of 6 Marketing Mix The way in which a business uses price, product, distribution and promotion to market and sell its product. 2 of 6 Product the product (or service) that the customer obtains. 3 of 6 Price How much the customer pays for the product. 4 of 6 Place How the product is distributed to the customer. 5 of 6 Promotion How the customer is found and persuaded to buy the product. 6 of 6
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