marketing mix
- Created by: Hetal M
- Created on: 11-05-17 13:21
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- marketing mix
- about putting the right product in the right place, at the right time, and at the right price.
- price
- amount that a customer pays for to enjoy it
- low price usually means an inferior good in the consumers eyes
- three major pricing strategies
- penetration pricing
- price skimming
- neutral pricing
- product
- A product is an item that is built or produced to satisfy the needs of a certain group of people.
- have the right type of product that is in demand for your market
- important for marketers to reinvent their products to get more demand before the decline stage
- promotion
- it can boost brand recognition and sales.
- advertising
- communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements
- public relations
- communications that are typically not paid for
- press releases, exhibitions, sponsorship deals, seminars, conferences, and events
- sales organisation
- sales promotion
- advertising
- it can boost brand recognition and sales.
- place
- Placement or distribution is a very important
- position the product in a place that is accessible to buyers.
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