Business Studies- Place
- Created by: mohasnain
- Created on: 21-04-15 17:52
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- Place
- definition- place refers to where the product or service is sold
- Distribution
- the movement of goods and services from thje manufacturer to the end consumer
- RETAILER-A SHOP
- WHOLESALER-SELL GOODS IN LARGE QUANTITY
- ZERO LEVEL CHANNEL
- DIRECT- eg PLUMBER
- Ads- no profit margins-wont sell at higher price
- Disads-manufacturers only sell in bulk so consumers cant buy
- ONE LEVEL CHANNEL
- MODERN- eg greggs
- Ads- someone else will sell products for you, eg botos will sell cosmetics by different companies
- Disads-manufacturer will have to pay the companies, eg MAC will have to pay BOOTS
- TWO LEVEL CHANNEL
- TRADITIONAL- LOCAL SHOPS
- Disads- have to pay mark up twice as the wholesalers an manufactures will want to make money
- Ads- dont have to communicate with maufacturer. can find more business
- factors
- location
- costs- insurance, rent, gas
- location
- the movement of goods and services from thje manufacturer to the end consumer
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